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About Us
HSA California® offers small businesses a unique solution to high premiums while still giving employees access to quality health benefits. All of our plans feature deductibles which lowers premium costs for employers and employees. Basically, there's no more paying for benefits that aren't used - employees only pay for what they need. We partner with California Rx to provide great discounts in the event an employee does get sick.

Our Core Offerings

HSA California offers medical HMO and PPO plans, all of which are eligible for members to open and manage a Health Savings Account. Dental, Vision, Life and Section 125 plans are also available.

Health Plans

  • Health Net (not available for new business beginning 7/1/13)
  • Kaiser Permanente
  • Western Health Adavantage

Optional Benefit Plans

  • Dental - Ameritas Group
  • Dental SmileSaverSM
  • Hearing - EPIC
  • Vision - EyeMed
  • Life - Assurity Life Insurance
  • Section 125 - CONEXIS

    Ron Goldstein, CLU
    President & CEO
    CHOICE Administrators®


    Ron Goldstein is the President and CEO of Orange, CA based CHOICE Administrators, and has been the leading architect in the creation and acceptance of group employee-choice health insurance Exchanges. He currently is responsible for a series of health insurance programs including America’s longest-standing, state-approved health insurance Exchange, the CaliforniaChoice®.

    With a background spanning more than 30 years in the health insurance industry, Goldstein began his career in 1981 with John Hancock Insurance where he rapidly ascended to a leadership position focused on the medical disability field. His next position was with Dun & Bradstreet Plan Services, a national health insurance administrator. He spent seven years there, ultimately attaining the position of Regional Vice President and was responsible for group and individual health products for the Western United States.

    In 1990, Goldstein joined Word & Brown as Vice President of general agency operations, and annually earned the coveted NAHU Golden Eagle for Management award. In 1996, he was named Senior Vice President of Word & Brown's newly launched CaliforniaChoice. In this role, Goldstein conceptualized and designed the defined-contribution model for CaliforniaChoice, which allowed the company to emerge as the nation's leading health insurance Exchange for small and mid-size group’s healthcare benefits.

    In 2003, Goldstein was appointed President of CHOICE Administrators, a Word & Brown Company, and appointed CEO in 2011.  CHOICE Administrators is the nation's leading developer and administrator of health insurance exchanges including  CaliforniaChoice, CaliforniaChoice 51+, Kaiser Permanente Choice Solution, HSA California®, CONTRACTOR'S CHOICE® and Choice Builder®, the nation’s first dental and ancillary Exchange.

    To support the employee-choice mission of CHOICE Administrators, Goldstein has overseen the development of a number of innovative consumer decision support tools that includes cross- referenced provider and formulary guides, enrollment budget planning tools and an online enrollment engine that supports multiple benefit choices from multiple plans. Through 2010, CHOICE Administrators served over 10,000 employers representing more than 150,000 members and has administered over 21 million member months of Exchange coverage since its inception.

    For further information, please visit

    Brenda Scott
    Senior Vice President
    CHOICE Administrators 


    In her role as Senior Vice President for CHOICE Administrators, Brenda Scott coordinates a broad scope of activities on behalf of the rapidly-growing organization. This includes maintaining and improving overall systems at the company, coordinating the offerings of new health plans and products, establishing and implementing administrative policies and procedures, client communications literature and correspondence, and acting as a liaison to health plans for administrative, contractual and procedural inquiries and issues.

    Scott began her insurance career in 1978 with TransAmerica Life Insurance Services and in 1988 joined John Word's retail brokerage firm as an account administrator. In 1993 she was named brokerage director with Word & Brown Insurance Administrators, the parent company of CHOICE Administrators. Brenda has been instrumental in developing CHOICE Administrators employee-choice products and has helped design the products highly successful client membership and billing system.

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Click here to visit the Choice Administrators website